The Next Step

After three years of serving as a guide to the world’s most loved places, Gowalla is no more. As most of you probably already know, we shut down the website a couple of weeks ago and MapMyFitness has settled in at our old offices.

My years at Gowalla were some of the best I’ve ever had and I will never forget them. In the words of Adam McManus, a friend and former colleague, “Gowalla may not have ended the way all of us would have wanted, but along the way, I worked with some of the most talented people in the world. More importantly, I am privileged to call them friends.”

A question I’ve been asked a lot over the past few months is what my plans are now that Gowalla has been *acquired* by Facebook. Well, I’m super excited to announce that I’ve accepted an offer from Spredfast, an Austin-based company providing social business software that allows organizations to manage, monitor, and measure their social media programs, and the effectiveness of each piece of content, across multiple social media channels.

I’ve been interested in Spredfast for quite some time and I’m a big fan of the work they’ve been doing. I was even more impressed after meeting the team during my interview process and at a few events during SXSW. I’m overjoyed to be joining the Spredfast social support team and can hardly wait to get started.

It’s True, Gowalla is Going to Facebook!

We’re so very grateful for the support of our community, our investors, our families, and, of course, the City of Austin. You’ve all played a special role in seeing us to this day.

Check out our post on the Gowalla blog: Gowalla is Going to Facebook.

Communication Careers at Tech Companies in Austin, Texas

Austin is a technology hub, but what opportunities exist for a communication major who is a bit tech savvy? Learn about the presence of Google, Gowalla and Ricochet Labs in central Texas and the kinds of skills they seek in recruits.

Andrew Waldrup, Culture Evangelist, Gowalla; Whitney Francis, Community Manager, Google; Jennifer Stafford, HomeAway.

Learn more about Mass Comm Week at Texas State University by visiting http://www.txstatemcweek.com/.

Team Gowalla Breaks the Pig

The Cinco de Mayo we’ve all been waiting for. That piñata had it coming!

Where Will You Go?

As we were preparing for SXSW 2011 and the coinciding release of Gowalla 3.0, we decided to make a short film demonstrating the fun of going out with Gowalla.

Manning the Gowalla Airstream at SXSW

Austin City Council Approves Sponsorship of Austin Pride Week

Several residents of Austin and some City Council members have expressed a desire for the City of Austin to sponsor Austin Pride Week held every year in Austin since 1997. The measure, sponsored by Council Member Laura Morrison, was voted on and approved Thursday, April 8, clearing the way for city-sponsorship of the event in June. This comes amid controversy as some, who reject the sponsorship, feel this sends the wrong message to outsiders looking to start families in Austin. Others, including myself, feel this promotes a more inclusive Austin. It shows that Austin officials support equality for the city’s lesbian, gay, bisexual and transgender community. Thousands of people attend Pride every year in Austin and it generates $1.5 million to $2.5 million for Austin’s economy. The Council made a good decision today.

Nike Releases Add that Incorporates Recent Tiger Scandal

As the Masters gets under way in Augusta, GA, Tiger Woods has finally started speaking out after months of silence and mystery. The only problem is that he isn’t answering anything we don’t already know. Woods has managed to avoid or divert any questions concerning his personal life. Many critics have been skeptical of his reclusive approach to his car accident and the infidelity surrounding his marriage. I think he played it perfectly.

Nike, one of Woods biggest sponsors, has released a commercial that pulls at emotions and shows Woods as merely a human being capable of mistakes but also capable of learning from them. This is huge for Nike. They could have easily stayed silent and let the media storm pass but they chose a completely different path, one that was full of risks. Nike chose to approach the problem head on. Obviously someone at Nike has huge balls. The commercial is very straight-forward showing only a live shot of Woods with his deceased father speaking in the background asking Woods what he learned from this recent experience. It is an emotion driven commercial and possibly a joint effort by Woods and Nike to enhance Woods’ “I’m only human” side.

Many people seem to be over the Woods story and desperately want to just see him play golf. However, media coverage of his every move is all over television and web.

Get Schooled on the Impact of Social Media on Academia


Springnet 225 – SMCAustin – Andrew Waldrup by springnet

Austin, Texas Social Media Club met at Bazaarvoice to hear a discussion on the many ways that Social Media is transforming Academia. http://spring.net shot this video.

Meeting Josh Williams of Gowalla

The 2010 Statesman’s Social Media Awards were held in March, kicking off a week of fun and learning at SXSWi. Josh Williams, co-creator and CEO of Gowalla Inc., was the overall winner that night. He took the time to chat with us Texas State students who were there supporting our professor, Cindy Royal. Royal was also a Social Media Awards winner. Check out the chat: